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THE L’AMI JUNIOR GROUP PROVIDES $20,000 TO CARBONE BORÉAL

THE L’AMI JUNIOR GROUP PROVIDES $20,000 TO CARBONE BORÉAL

The Eco Propulsion Program was launched in 2020 by the Ami Junior Group. This NPO was created to invest efforts in the environment and sustainable development. In partnership with the University of Quebec at Chicoutimi via Carbone boréal, Eco Propulsion is an innovative project aimed at the automotive industry and aimed at raising awareness among both car dealers and their customers who want to reduce their impact on the environment.

The Eco Propulsion Program (PEP) aims to raise awareness, and educate and inform people about the importance of the environment and sustainable development. We want to ensure that car owners become carbon neutral by offering them a simple way to offset their CO2 emissions by planting trees.

By donating $20,000 to Carbone boréal, Groupe l’Ami Junior will meet its objective by planting more than 4,000 trees this year, representing 571 tonnes of CO2. The group thus offsets a large part of its ecological footprint. L'Ami Junior will also commit to planting more and more trees and, through the Eco Propulsion program, offer all motorists the opportunity to join the program and thus compensate for their CO2 emissions.